As some of you may already know, I have a job with a growing influencer network. Over the past year+ I’ve seen all kinds of campaigns come in—in many different sizes—and I’ve worked with bloggers from all walks of life, in all genres. I really love the work that I do and the creative freedom this job allows. It’s also taught me a great deal about the kinds of bloggers brands love to work with and I’m here to let you in on a little secret.
It’s not always all about the numbers.
Of course, someone who has 1,000,000 Facebook page fans will obviously appeal to an assortment of brands, especially those looking to get their product out to the masses. But bloggers who have smaller audiences shouldn’t be afraid to get out there and avail their services, too.
Here are a few things I’ve learned over the years (and as a result of my outreach to advertisers) that can help your blog stand out.
Know your audience. It’s important to stay in your lane and reach out to brands you would ordinarily patronize anyway. Trust me when I say that brands will know immediately if your blog is a good fit for their product/service. Because of my veggie lifestyle and love of furry friends, I try to pitch my brand/writing services to brands that are socially conscious and interested in promoting animal welfare.
Pitch perfect. Be persuasive—not pushy—in your emails and show advertisers that you understand a thing or two about their brand, too. Let them know what you plan on bringing to the table in a well-crafted blog post about their product. Don’t ever forget that you are a content developer; your language and blog audience is a major sell. And for God’s sake if you’re going to pitch to a major brand, DO YOUR RESEARCH! Which brings me to my next point…
Tell brands about your unique offering and play to your strengths. Look, I might not have the most followers on social media, but my readers are engaged, and I’m proud of that fact because it means my content is striking the right chord.
Share that sh*t! Don’t be stingy with your social shares. If you are participating in a blog campaign with a major network that requires only three social shares across your various platforms, throw in a few extras and be sure to use any relevant hashtags and company mentions wherever appropriate. Brands (and networks) love when you go the extra mile.
Give it a boost! I did this recently with the vegan cheese giveaway that I’m currently offering. Though the organic reach was much higher than usual since the company I tagged reshared with their fans, with a minimal budget, I was able to reach a much wider audience while also increasing the number of contest entrants. Not only is that wonderful PR for the brand you’re currently working with, but it’ll make your site much more desirable for other companies you’re hoping to partner with in the future. If that’s a strategy you’d like to implement, make sure you let companies know in your pitch letter that you’ll be boosting posts on Facebook. Here’s a screenshot of the results of my recent promoted post (which has received more than 500 entries in just two days):
And there you have it—these are just a few ways you can make your blog stand out from the rest. Have a tip to share? Let us know in the comments!